5 Secret Tips to Design Awesome Trade Show Displays

Blog Image

Are you planning your next trade show display? A custom trade show booth will help you stand out from the competition. However, it can feel daunting to design a tradeshow display. You’ll be directly competing with all the other booths at the event. How can you be sure that your display will attract attention, when people will have so much else to look at and other brands to engage with? Here are some of our secrets as a Charlotte sign company that you can use to design a compelling trade show display.

1. Don’t Choose Typical Shapes

When your prospects, customers, or anyone is walking around the tradeshow, they ‘ll be looking at largely similar shapes and booth layouts. Make yourself stand out by choosing a unique shape or by simply arranging your booth components in an unusual way.

2. Focus on Your Audience

Too many brands focus on what they think is attractive in a trade show display. Instead, focus more on what your audience wants to see – whether they are customers, industry professionals, or potential employees. Tailor your message and your visuals to their expectations.

3. Comfort and Approachability

Stand-out trade show displays aren’t just about the “wow” factor. They should support your efforts to reach out to people. Every component should feel comfortable and help people approach your staff.

4. Color Psychology

You can use your brand colors and add other shades to help your trade show display stand out more. You should consider which colors work with your branding, which help you stand out from your main competitors, and which may appeal most strongly to your audience. It’s best to get professional design advice from a sign company on color.

5. Don’t Crowd Yourself Out

It may be tempting to pack your tradeshow display with a lot of information and different visual elements. However, too much can be overwhelming, reducing visual appeal. It’s important to use negative space and put emphasis on your most crucial design elements.

Choose QC Signs & Graphics for Your Next Tradeshow Display

Have some unique trade show display ideas? Or, are you struggling to come up with something attention-grabbing and authentic to your brand? Reach out to QC Signs & Graphics, the best Charlotte sign company to work with on a custom trade show booth.

How to Boost Your Outdoor Advertising in Charlotte with Vehicle Wraps

Vehicle Wraps

For many businesses in Charlotte, vehicle wraps are a key part of outdoor advertising – or perhaps their only outdoor advertising effort. The good news is that vehicle wraps can be effective enough to support your business, even as your sole outdoor advertising medium. They’re great for attracting attention, spreading brand awareness, and driving sales. Learn more about how and why a Charlotte car wrap is a great investment for you below.

Why Do Vehicle Wraps Work?

Vehicle wraps have several advantages that other signs can’t compete with. First, they are obviously very portable and can reach a huge, varied audience in a single day. That said, they also reach local people who can buy from your business, unlike untargeted Internet advertising.

Vehicle wraps are also something of a curiosity. People are bored when they’re driving, and a well-designed car wrap really stands out to them. Drivers aren’t forced to look at vehicle wraps, unlike television or radio adverts – so people also tend to approach car wraps with a sense of curiosity. That’s valuable in getting them to remember the ad.
Are There Types of Vehicle Wraps?

There are different types of vehicle wraps, ranging from simple graphics to full vehicle wraps. Which should you choose? Here are some things to consider.

  • Vehicle graphics: If you’re short on budget you can simply add the name and slogan of your business to your vehicles. These don’t make as much impact as graphics but do generate some interest.
  • Partial vehicle wraps: Partial vehicle wraps only cover some of your vehicle. They’re less expensive and can be shaped uniquely.
  • Full vehicle wraps: Full vehicle graphics cover the full vehicle.

How to Design a Vehicle Wrap?

A great vehicle wrap design is essential to get the most from your wrap. It needs to incorporate elements of your branding, of course, but there’s so much more that a wrap can be. You need to use negative space wisely, add texture, and use very high-quality graphics. It’s best to work with a professional sign designer on this one.

Choose QC Signs & Graphics for Vehicle Wraps

Work with the Charlotte vehicle wrap company that knows how to make your wrap reflect your brand and stand out on the road. If you are looking for Charlotte car wraps, reach out to QC Signs & Graphics today to receive a free estimate.