Are you planning your next trade show display? A custom trade show booth will help you stand out from the competition. However, it can feel daunting to design a tradeshow display. You’ll be directly competing with all the other booths at the event. How can you be sure that your display will attract attention, when people will have so much else to look at and other brands to engage with? Here are some of our secrets as a Charlotte sign company that you can use to design a compelling trade show display.
1. Don’t Choose Typical Shapes
When your prospects, customers, or anyone is walking around the tradeshow, they ‘ll be looking at largely similar shapes and booth layouts. Make yourself stand out by choosing a unique shape or by simply arranging your booth components in an unusual way.
2. Focus on Your Audience
Too many brands focus on what they think is attractive in a trade show display. Instead, focus more on what your audience wants to see – whether they are customers, industry professionals, or potential employees. Tailor your message and your visuals to their expectations.
3. Comfort and Approachability
Stand-out trade show displays aren’t just about the “wow” factor. They should support your efforts to reach out to people. Every component should feel comfortable and help people approach your staff.
4. Color Psychology
You can use your brand colors and add other shades to help your trade show display stand out more. You should consider which colors work with your branding, which help you stand out from your main competitors, and which may appeal most strongly to your audience. It’s best to get professional design advice from a sign company on color.
5. Don’t Crowd Yourself Out
It may be tempting to pack your tradeshow display with a lot of information and different visual elements. However, too much can be overwhelming, reducing visual appeal. It’s important to use negative space and put emphasis on your most crucial design elements.
Choose QC Signs & Graphics for Your Next Tradeshow Display
Have some unique trade show display ideas? Or, are you struggling to come up with something attention-grabbing and authentic to your brand? Reach out to QC Signs & Graphics, the best Charlotte sign company to work with on a custom trade show booth.