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7 Tips to Design the Perfect Channel Letter Signs for Your Business

Custom Channel Letters

Signs are a crucial part of marketing your business. They need to catch people’s eyes, so they’ll be attracted to come into your store. Channel letter signs are a great way to do that for any business in Charlotte, NC. They’re perfect for displaying your name and other important information. We’ll show you some examples to get you inspired.

Storefront Channel letters are outdoor building signs placed in front of a business. They’re used for everything from restaurants to offices.

The signs are made with metal backers and acrylic faces. The signs are typically illuminated with LED bulbs.  They’re customizable, so you can put whatever message you need on them. You can also decide on the color, shape, size, and font of the letters to create your own custom LED channel letters sign.

In general, front-lit letters are used. This means that the illumination comes from the face of the sign and shines through the letters. But there are other options, such as reverse and backlit channel letters. Each option will have a different effect. It’s all about getting noticed. But, how do you design the perfect channel letter sign?

The most important thing is to pay attention to the design. You can do this yourself, but the market is very competitive, and an expert might make you stand out from the crowd. Try asking your sign company if they offer any creative services – we do!

Here are seven tips to ensure success:

1. Is Your Channel Letters Sign Too Big?

Regardless of what kind of sign you get, you’ve got to think about the size. Visibility and legibility are key terms here. Make sure the letters are big enough to be seen from a distance but don’t make them so big that up close, they might look absurd.

2. Customize the Shape

Nowadays, you can get an LED-backlit sign from your sign company that is customized for your needs. Think of them as oversized letters. However, you’re not entirely limited to letter shapes. You can also customize the shape of your sign with other symbols and shapes to match your brand. Connect with our team, which can help you see all the possibilities.

3. Choose the Right Font

Picking a font is also a big part of creating your letter sign. You can choose many types of fonts to match your brand’s style. It is even possible to use your own custom font to make your sign entirely unique to your company. The visual identity of a brand relies heavily on typography, so don’t underestimate the importance of choosing the right font.

4. Pick Strong Colors for Your Custom Channel Letters

Signs need color too. You can pick from many bright colors with LED channel letters, which is one of the reasons that they’re so popular. LED letters to come in a wide variety of colors and lighting options. For starters, companies can make sign housings out of colored plastics or other materials. Furthermore, they can light your sign with different colored LED bulbs for an even better effect.

5. Consider Placement of Your Sign

The placement of your storefront channel letters is incredibly important for the effectiveness of your sign. It needs to be clearly visible and in a prominent location in your building. These signs are usually the first thing visitors or passersby see, so make sure that you make a good first impression.

6. Don’t Forget Design

This is more relevant to business owners who have a lot they want to say in their channel letter signs. You might want to add a slogan or abbreviation if you have more than one word in your name. You’ll have to figure out how to make it look tidy and professional while taking up an appropriate amount of space. Considering the overall design of your sign is crucial to ensuring that it looks good and conveys the right message.

7. Safe and Effective Installation

Last but not least, mounting. This is another part of custom channel letter signs easily overlooked. For storefront channel letters, installation is one of the essential parts of putting up a sign. Ensure that your sign is safely installed by a professional in an effective manner.

Contact us for a free consultation to help design the best channel letters sign for your business anywhere in Charlotte, NC.

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