Building Directory Signs: Point Towards Better Customer Experience

office directory signs

How do office directory signs connect to customer experience? Imagine you’re in a building with multiple other businesses. You face a special customer experience challenge. Your customers are looking for you, but they need to navigate your building and pass other brands on their way. How do you avoid losing them?

Well, large businesses may have the same kind of problem on a smaller scale. When it’s just one business in the building, but that business is huge, with many points of contact for customers and guests throughout, people tend to get lost. In both circumstances, the solution is a building directory sign or a lobby directory sign. Here’s why we recommend these signs to our customers in Charlotte, NC.

How Building Directory Signs Change Customer Experience

Customers need a simple, straightforward experience that makes them feel positive towards your brand. Getting lost or being unsure if they have found your business is a big roadblock. Here’s how building directory signs change that:

  • Wayfinding: This one is obvious, but wayfinding signs help your customer find you. It’s more than that, though. When they find wayfinding signs, customers don’t get frustrated and know that you see your business from their perspective. That helps them connect with you.
  • Relieve social pressure: In some businesses, asking for directions would apply a lot of social pressure or emotional discomfort to your customer. Maybe your customer doesn’t want people to know they are seeking a divorce lawyer, a specialist doctor, or a therapist. By having clear signs, you make it easier for your customers to reach out to you when they are uncomfortable.
  • Show other options: Building directory signs also have the advantage of giving your customers a glimpse at the other things you have to offer. When used wisely, an office directory sign can promote your other services. It can also make customers realize how convenient your business is, Afterall, look at all of the other people they could connect with if they need to.

Choose QC Signs & Graphics

At QC Signs & Graphics, we know how to make high-quality signs that benefit customer experience and create a positive feedback loop for your business. When your customers have a smooth, branded experience, you and your staff are best positioned to help them and sell them on your products or services. Talk to us to discover your lobby directory sign options in Charlotte, NC.

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