Category: Building directory sign

Do you manage or own a multi-tenant facility or a large complex in Charlotte, NC? Directory signs are an essential addition to your space. Imagine going into a building for the first time and having no idea where to go because of lack of signage. Frustrating, isn’t it?

Building directory signs let you start off on the right foot with your customers. Visitors usually look for one, especially if it’s their first time in your facility. Make the experience more convenient and pleasant with a clear, well-placed directory sign.

How to Make Effective Office Directory Signs

For a sign to be effective, it has to appeal to the customer’s needs as well as benefit your business. Here are elements you need to know for successful directory signage.

Choose the Right Materials

There is no hard or fast rule when it comes to choosing the right material for your custom directory signs. Acrylic, metal, PVC, and the like can all be equally effective. Consider your budget and work with your sign company to come up with the one that fits your needs.

That changes, however, if you are looking to add an outdoor directory sign. When placed outdoors, make sure that the material you choose is weather-proof to protect your sign from quickly wearing down.

Size Matters

It is important to think about the overall size of your directory. A great way to do it is first choosing a location before deciding on the size. From there, you can determine how big or how small you can go.

The Importance of Legibility

The main goal of business directory signs is to inform customers of locations within your space. Make sure that the information is helpful to customers by choosing font styles that are readable. Also, make sure to double-check the information on your directory for any misspellings or incorrect directions.

Design Flexibility

Another tip to remember when doing office directory signs is that not everything will be permanent in the facility. Tenants may go, and rooms and floor occupants may change. It is best to go for a flexible design where you can easily swap out directory information should you need to make changes.

Always Think About Branding

A great way to approach signage is to always keep branding in mind. Every sign is an opportunity for you to build your brand. Build your custom directory signs around your brand’s theme and colors to let customers know exactly which business they are in. Incorporate your company logo as well to drive more familiarity with your brand name.

Full-Service Sign Company in Charlotte, NC

Getting the right directory sign may seem complicated. However, with the help of the right sign partner, it will come out as a guaranteed success. QC Signs and Graphics has years of experience providing various sign solutions to businesses in and around Charlotte. Our team is committed to providing high-quality products delivered with excellent customer service.

Whether you need a directory sign for your office or for an entire building complex, we can help! Contact us today for a free consultation with our building directory sign expert.

Are you a commercial property owner? Or, are you a stakeholder in a business with a large property in Charlotte? Either way, building directory signs are a tool that you should be aware of to benefit your business. Any property that is complicated or that sees a lot of visitors can use an office directory sign. Here’s what you need to know about these useful tools.

What is a Building Directory Sign?

A building directory sign is a large sign that lists the different businesses, offices, or spaces within the building. They may be part of a larger network of wayfinding signs that helps guests and customers find their way, or they may stand-alone.

You’ll often find office directory signs in the lobby, next to the entrance, front desk, or elevators. They should be wisely placed so that anyone who is unfamiliar with the building can find them easily and before they get lost.

How a Lobby Directory Sign Helps You

Why should you invest in a lobby directory sign? They have many benefits:

• Wayfinding: You always benefit when your customers or guests feel welcome in your space and can find the office or room that they are looking for. You’ll cut down on confusion and leave people with a better impression of your building and business.
• Convenience: In busy buildings, it can be hard for staff to field a lot of questions from guests and customers. Besides, customers will appreciate not having to ask for directions.
• Value-add: If you own a building with multiple businesses in it, then those tenants will see a directory sign as an option for advertising. This can make your building more desirable.

Design Tips for Office Directory Signs

Once you’ve decided that you want a lobby directory sign, you might wonder about how you should design it. What material, color, font, and other design choices should you make? Here are a few tips:

• Size: It’s best to make directory signs large in order to make sure they are readable and have enough room to fit all of the information you need to fit.
• Branding: Directory signs should match the branding of your business and the overall aesthetic of your building. The last thing you want is an eyesore.

Discuss Your Best Signage Options with QC Signs & Graphics

We can help you design a great directory sign and other wayfinding signs for your business in Charlotte. Reach out to us at QC Signs & Graphics today.

Building directory signs tell people where to go to find the office, service, or person they are looking for. When placed in the lobby, they help direct flow and make the customer experience better. Whether you own a property with multiple businesses or your business is so large it could use a lobby directory sign, you can benefit in many ways by installing these signs. Here are just a few of the ways that an office directory sign could help your business in Charlotte, NC.

Better Wayfinding

When customers can’t find their way in your property or business, they may get frustrated and leave. Even if they see it through to find the place they were looking for, they have a bad experience. Making a little investment in a lobby directory sign will significantly improve your customer’s experience and show that you value their time.

Meet Customer Needs

Customers with differences in ability appreciate building directory signs. Those who are hard of hearing may not be able to ask for directions. Those who have mobility differences don’t want to spend extra time and effort wandering to try to find what they are looking for. Directory signs will help them save time and feel more comfortable in your space. Add some braille to the sign, and you can support those with visual disabilities too.

Remove Social Pressure

Some people will not want to bother your staff to try to find out where they should go. Sometimes it’s just that they have an aversion to asking for directions. Other times, they are embarrassed about what they are looking for. This is especially true in doctor’s offices, charities, and other organizations that might bring up shame for some people. A directory sign relieves the pressure people feel when they don’t want to ask for directions and helps them have a much better experience.

Free Up Staff Time

Do your staff spend a lot of time directing customers and helping them find what they are looking for? Or do your staff frequently find they are waiting around while customers and clients try to find them? That time could be better spent on other tasks, or even just with bonding with customers and developing a better relationship with them.

Work with QC Signs & Graphics

We offer lobby directory signs in Charlotte, NC. Reach out to one of our sign experts today to get started designing your new sign.

Building directory signs are very useful tools to make your customers or guests more comfortable in your space. Customers appreciate not having to talk to someone to figure out where they should go. However, if the sign is cluttered, incorrect, or in the way, it won’t have your desired effect. You need to design your sign carefully. Here are a few tips to help you get started:

1. Focus on the Clarity of Your Sign

Your sign needs to communicate effectively, so you should focus on making it clear. Of course, office directory signs will have a lot of text. Choose the size, font, and color of the text carefully to make sure your lobby directory sign will be legible.

In general, we recommend a sans serif font. These fonts are more legible because they do not have the extra flourishes of serif fonts. As for the size of the font, think about how far away someone will be standing to read the sign and plan the size so it’s legible. You may want or need to follow ADA rules for sign contrast to ensure that the letters are distinct enough from the sign’s background.

2. Think About Where You Will be Placing Them

Ideally, you’d always know exactly where an office directory sign would be placed before you design it. This will help you make the sign clearer. For example, you make a sign simpler to understand by using arrows to direct customers. But, in order to place the arrows properly, you need to know where the sign will be.

You might also consider if your lobby directory sign will be too close to an elevator button or an entrance. You want customers or guests to see the sign when they need it, of course, but placing it too close might make it awkward to look at, as other people might be standing in the way.

3. Consider Extra Information

Make your office directory sign even more useful and impactful by adding extra information that your visitors might need when they visit. For example, the hours of operation of each business in commercial property might be helpful. In a doctor’s office, you might instead include information about nearby pharmacies. It all depends on what your customer needs.

Need Expert Advice About Your Building Directory Signs?

You should, of course, also consider the kind the kind of company you’re working with for your sign. For a quality building directory sign, reach out to QC Signs & Graphics in Charlotte.