7 Tips to Design the Perfect Channel Letter Signs for Your Business

Custom Channel Letters

Signs are a crucial part of marketing your business. They need to catch people’s eyes, so they’ll be attracted to come into your store. Channel letter signs are a great way to do that for any business in Charlotte, NC. They’re perfect for displaying your name and other important information. We’ll show you some examples to get you inspired.

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Everything You Need to Know About Channel Letter Signs

Passionate Paws 3D Building Sign Letters by QC Signs in Charlotte, NC

Business owners in Charlotte, NC, are always on the lookout for signages that are worth the investment. These are the types of signs that can draw customers in, boost your brand, and create a positive impression for your business. With a lot of options to choose from, channel letter signs do this best.

Impactful Custom Channel Letters

Channel letter signs are three-dimensional signs often used on the face of your store or building. It creates a depth of visibility that makes it more eye-catching compared to regular lettering.

Storefront channel letter signs are their most common use. These are highly customizable and can be formed and shaped to mimic your business logo. Lighting options are also available to make your sign stand out.

Types of Channel Letters

Standard Front-Lit Channel Letter

This is the most common of all the channel letters. It has aluminum sides and back and emits light from the front face of the sign. These LED channel letters are great for attracting attention as they keep your sign vibrant and bright. When you need business exposure at night, these are the perfect solution as well.

Halo-Lit Channel Letter Signs

Also known as reverse-lit channel letter signs. Halo-lit signs are usually made with metal and aluminum for a classy and sophisticated look. These are typically lifted off the walls and emit light from the back of the sign. This gives it a soft glow or “halo” effect that captivates your audience.

Front/Back-Lit Channel Letter Signs

This is one of the best signs if maximum visibility is your goal. This type of LED channel letters combines both front and reverse-lit features, giving you a lighted sign with a halo effect.

Using different colors for the front and backlighting takes your sign to the next level. It is the perfect sign to make a statement in your community, even at night.

Open Face Lit Channel Letter Signs

If you need a brighter storefront channel letter sign, open face signs are an ideal option. The front face of the sign is either clear or has no face at all. It is lit internally with LED or neon lights, creating a neon sign effect. If you want a unique and modern twist to your sign, this is the way to go.

Your Trusted Custom Channel Letter Sign Company

Creating a significant impact on your target audience is possible through channel letter signs. QC Signs is your top choice when it comes to custom sign solutions in Charlotte, NC. We are a full-service company that delivers high-quality and durable signs that boost your brand.

Our team understands that every sign investment should be worth it. We keep this in mind when creating unique signs that make your business stand out. Contact us today, and let’s get started on designing storefront channel letter signs for your business!

Channel Letter Signs: Let Your Business Stand Out From The Competition

Best Channel Letters in Charlotte, NC

When you’re considering which sign you might place on your building, you’ll find that many experts will immediately suggest a channel letter sign. Why are these signs so popular in Charlotte (as well as everywhere else)? These signs can really make your business stand out. Here’s how they make such a big impact, and a bit of discussion on whether they might be the best sign for your business.

Complete Versatility

Channel letters can be made in your exact brand font, even if it’s a complicated serif script. We can also make channel letters light up in your exact brand color. They can be any size, we can mount them to your building in many different spots, and they can be made out of a range of materials. One of these signs can reflect your brand identity perfectly, which helps it stand out.

Light and Contrast

In one of these signs, only the letters are lit up, and not the background behind the sign. That makes for extreme contrast between the letters and everything else, especially at night. This really helps the sign stand out, and helps it be read easily, even at night. This helps your brand stand out even when you’re closed, which is important to maximize your reach.

Of course, reverse channel letters don’t have the same light contrast that front-lit channel letters do. These signs are instead lit from behind so that they have a halo-like effect around the letters. As this is a very unique lighting choice, it also stands out at night.

Visible from Afar

Of course, as they are large, lit signs, these signs are visible from far away. That means that more people can see the sign and see that your business is nearby.

Are Channel Letters Right for Your Business?

Channel letters are best for these kinds of businesses:

  • Those with brick and mortar locations
  • Those in busy plazas that need to stand out
  • Those that are open at night and need to stand out in the darkness

If you’re not sure if one of these signs is right for you, reach out to the experts at QC Signs & Graphics to get an educated opinion. If they aren’t right for you, we can help you find the sign that is.

Start by Talking to QC Signs & Graphics

QC Signs & Graphics offers design, creation, and installation of these signs, including reverse channel letters and those with other unique lighting options. Contact us today to get started with your sign.

Give A New Life to Your Business with Channel Letter Signs

Channel Letter Signs

If you own a business, you know the importance of keeping your business’s look fresh and vibrant. One of the best ways to do that is to invest in the right type of signage. Too often, small, and medium-sized businesses assume that channel letter signs are not the right fit for them. If you are looking to change the outlook of your commercial facility and the way your brand name appeals to your audience, custom channel letters are a perfect choice. They are efficient, cost-effective, and most of all long-lasting. 

Here are a few reasons why businesses should consider channel letter signs for outdoor advertising:

1. More Visibility

When your brand has high visibility, you get more foot traffic, more impressions, and generate more revenue. If you choose channel letter signs, their 3D appearance makes your brand more visible even in harsh weather conditions. These letters cast internal and external shadows and can be illuminated by a variety of options. Their bold appearance is enough to make any brand name stand out.

2. LED Channel Letters Are Energy Efficient

Compared to digital displays, lightbox signs or other illuminated business signs, LED channel letters are more energy efficient. They save energy because just the letters are illuminated while in all other lit signs, the whole area near the letters is also illuminated. And since each letter is illuminated, it improves the overall visibility and the effectiveness of the message. This helps businesses to cut down operating expenses while reducing the impact on the environment.

3. They Can Be Placed Almost Anywhere

Although the most commonplace usage for channel letter signs is on the face of the buildings. But with a variety of mounting options, experienced sign professionals can place them anywhere you want. Many businesses use custom channel letters for indoor advertising as well. When planned properly, they can be equally efficient and effective for indoor purposes.

4. Customizability

One of the main reasons that make channel later signs so effective is their ability to be customized. Primary factors that define a sign such as shape, color, font, method of illumination are all completely customizable. If you’re working with the right signage partner in Charlotte, you can certainly capture all the elements of your brand and present it in a unique way to your target audience.

QC Signs & Graphics: Your Source for High-Quality Signs and Graphics in Charlotte

QC Signs & Graphics is a Charlotte sign studio that’s committed to delivering customer excellence. Our experience and expertise make us the right sign partner that can cater to all your signs and signage and graphical needs. Whether you are looking to upgrade your existing signage or you have started a new business where everything has to be done from scratch, we’re here for you. Just give us a call and let’s get started!

Give Your Business Extensive Exposure with Channel Letter Signs

Glasis-Galerie Channel Letter Signage in Charlotte, NC

You’ve seen these signs throughout Charlotte, on every major business storefront, and sometimes even inside a property. Channel letter signs have become ubiquitous, and quickly because they work. These signs are very eye-catching because they have maximum contrast between your brand name and the background. There’s no need to light the background with these signs, so only the letters stand out. It helps that this design makes the signs more energy-efficient, too (especially considering they are LEDs).

Here’s what you need to know about channel letter signs to get the most exposure for your business.

Types of Channel Letter Signs

Which type of channel letter sign will give your business the most exposure? Explore the types below:

  • Front-lit channel letter signs: This is the most common kind of channel letter sign in Charlotte. They are plastic and metal letters that illuminate from the inside, so they shine out the front. We place colorful acrylic sheets on the front, so the sign shines in any color you like.
  • Reverse channel letters: Instead of being lit from the inside, reverse channel letters are lit from the back. The letters are dark, and the background is bright, making the silhouette of the letters very dramatic, especially at night. These signs are also called “halo” signs because of the special light effect they make.
  • Combination channel letters: This is a more complex sign, but it can do wonders for the right brand. It combines the lighting effect of both front-lit and halo channel letters.

Is a Channel Letter Sign Right for My Brand?

Ultimately, you’ll want to talk to a sign expert about whether a channel letter sign is your best option. However, there are a few questions you can ask yourself to understand if they are a good option for you:

  • Do I need a lit sign of my brand name or message?
  • Does my brand have distinct font and color?
  • Do I need a fascia-mounted sign or another large sign?
  • Do I like the effect of LED lights?

Partner with QC Signs & Graphics For Your Biggest Signs

Channel letter signs are powerful investments that help your brand get exposure at any time of the day or night. As they are large, permanent signs, you want to know that your sign company will get it right the first time. That’s why you should work with QC Signs & Graphics, the best sign company in Charlotte, NC. Reach out today.