Category: Outdoor Signs

Your storefront is usually the first impression that customers have of your business. The way it looks can thus be a powerful tool for drawing new customers in. For this reason, the way your storefront is designed is critical for effectively attracting new customers. It’s also an opportunity for your business to stand out.

There are different ways that you can design your storefront in Charlotte. And the signs you choose will significantly affect the image you are presenting to your target audience.

Want to generate more attention from new customers? Here are some things to consider when choosing storefront graphics and signs.

Size and Visibility

Size matters when designing the right storefront signs. The larger the sign, the more visible it is to pedestrians and drivers. If your budget allows, choose a large format sign that can be seen from a distance.

Also, consider the size of your sign’s letters. A good rule of thumb is to have an inch of letter height for every 12-meter distance. This ensures better legibility, aside from choosing bold typefaces. Remember this when you choose channel letters for a storefront.

Storefront Graphics: Sign Color and Design

Keeping color and design in mind can also help draw attention to your sign. The best way to go about selecting colors is to think about what resonates with your target audience. Bear in mind that different colors evoke different emotions, so choose wisely!

Additionally, you want your logo or artwork to stand out on the sign. It’s important to select images that reflect the personality of your business. Also, use contrast to ensure they’re visible from afar. When you want a more vibrant sign, choose a colorful, lighted storefront design.

Sign Placement

Location is key when it comes to signs. Consider where potential customers will be coming from when deciding where on the building facade you want your sign placed. If possible, place signs at eye level so they are in direct line of sight with passersby.

For instance, hanging or blade signs are ideal when you want to attract incoming foot traffic. Anyone passing by is sure to take notice of the sign projected from your storefront.

Also, take into consideration local regulations regarding signage placement. Some cities require signs to be placed away from windows. Some may have height limitations and/or require permits for lighted storefronts. So, check with local authorities before installing any signage.

Your Best Source for High-Quality Storefront Signs

A great storefront will draw new customers in by showcasing who you are as a business and what you have to offer them. Get noticed today by investing in high-quality, attractive storefront signs.

Let QC Signs & Graphics deliver all your signage needs. We are a full-service sign company that designs, manufactures, and installs premium sign solutions for your business with attractive custom business signs. We offer a wide range of sign options for storefronts, including:

1. Channel Letters for Storefronts

2. Window Graphics

3. Blade Signs

4. Banners

Contact us today for your storefront sign needs and we’ll give you a free quote.

Advertising is crucial for any Charlotte, NC business. This is how customers will become aware that your business exists. This awareness is how you can build your brand.

Continue reading “Reasons Why Outdoor Signs Are the Best Way to Advertise Your Business”

There are thousands of lighted business signs in Charlotte. While each sign tries to stand out from the crowd, only some of them achieve it. A sign that will truly stand out needs to be creative. At QC Signs, we have five creative ideas you can use for your outdoor lighted business signs, to be sure they get the attention that they deserve.

1. Add Your Slogan or Logo

So many of the signs you see on your street will be just the brand name. While that minimalist look once stood out, now it’s the norm. To show a bit more personality, consider adding your slogan or your logo to your sign. Outdoor LED signs can easily accommodate a longer message, which gives your customers more to look at and connect with.

2. Tell the World You’re Open

Outdoor signs are great brand ambassadors but don’t limit them to just spreading brand awareness. You can use large lit signs to communicate a lot of other information. Most commonly, companies will use a lit sign to declare that they’re open, but you can add other information that your customers need to know too. For example, note your sales, your customer satisfaction rate, or simple information such as which entrance customers should use.

3. Make it a Monument

Lighted business signs don’t have to be channel letters. Many other sign types can have lighted elements included in them. Monument signs are particularly effective when lit, as they sit right next to the roadside and are better when visible to drivers at night. You might also consider pylon signs, electronic messaging boards, and other lit options.

4. Add Arrows

Movement is motivating. If you want a sign that converts more customers, draws more foot traffic, and makes more sales, adding an element of movement is wise. For lighted business signs, arrows make the most sense. Point to your entrance and customers will be encouraged to step inside. This can also help clear up confusing entrances.

5. Ask the Experts

The best creative sign ideas come from an understanding of your brand and your customer. At QC Signs & Graphics, we take the time to really learn about your brand, to make a customized sign that will speak to your customers. Choose us for outdoor LED signs in Charlotte, NC, and reach out today.

Outdoor banner signs have been used as a way to promote an organization, its events, and products or services to the target audience. For businesses such as construction sites, large offices, and retail stores, getting a vinyl banner printed has been low maintenance and economical way to mark their business’s presence in outdoor spaces. As with any type of signage, few key factors determine the effectiveness. First and foremost is deciding the banner size, want to have that sorted it’s time to get started with the design.
In this post, we will be covering 5 tips to design an effective vinyl banner that has a greater impact on your business.

1. Be On Point

For an advertisement to be highly effective it must talk only about the desired action. For instance, if you are looking to promote an upcoming sale, then it should be clearly mentioned on your banner in big bold letters. Many times, people get excited about the prospects of outdoor advertising and end up overdoing it. If there are different messages to be conveyed to the audience, then each of them should have a separate banner so that every message can get the required attention.

2. Brand It Properly

For your vinyl banners to make the right impact, readers must understand who is behind the message. Sometimes, banners are placed a bit away from your facility to gain more visibility and draw customers to your establishment. While you are including your brand elements into the design, be sure to use your logo, brand colors, and some unique graphics that make helps your audience connect with your brand. Elements such as tag lines, addresses, and contact details should also be included.

3. Keep Your Message Clear

As mentioned earlier, it is very important to be on point with your message. But sometimes, even a single message can be long enough to distract readers and turn them away. Once you have finalized your message, make sure to streamline it as much as you can and then place it in a way that it should not look cluttered. You can even run your text vertically and horizontally and find out which one has better readability. 

4.Fonts, Colors, And Contrast

The most important factors that determine the visibility of your banners are contrast ratio, font size & style, and colors. When you are working on the contrast always consider the background where your banners will be placed. Surroundings play a major role in determining the visibility of your outdoor business signs and banners. To determine the font size and style, you must consider the distance from which the readers will be viewing the outdoor banner signs. Once you have finalized the fonts, make some of your team members read them from a distance, and see if they can do it without stumbling.

Contact QC Signs & Graphics for High-Quality Outdoor Banner Signs in Charlotte, NC

No matter how big or small, if you are running a business in Charlotte or the surrounding area, and are thinking of promoting your products or services through outdoor business signs and banners, your search for the best vinyl banner printing “near me”, ends here. QC Signs & Graphics is a full-service sign manufacturer that specializes in producing all types of custom business signs. We are ready to take your visual communication to the next level. Get in touch with us and let’s get started!