Posted on

How to Budget Smartly for Trade Show Booths and Graphics

Small and medium-sized businesses may get a lot of mileage out of trade shows and similar events. Convert customers, build your brand message, and spark conversation with people in the industry. However, you may not have a lot of budget for a trade show booth display, especially not if you want to compete with the big names at the show. How can you budget for a custom trade show booth better?

Consider a Multi-Purpose Design

You may be able to justify the cost of a better booth if you can use it for all the events you intend to go to in the near, or even distant future in and around Charlotte, nationally, or internationally. To keep your design multi-purpose, be sure not to put any information on it that is specific to the event. Avoid the year, the date, a conference-specific hashtag, or other identifying information on your trade show booth. Just keep to your basic brand and contact information.

Ask for Cost-Saving Design Choices

There may be many ways you can still get a unique design that’s cost effective. Portable trade show booths may be made from a variety of materials and made to different sizes and shapes. Talk with your sign designer to explore your options to reduce the cost of your booth.

Get a Durable Display

If you intend to use your portable trade show display at multiple events, you should make sure that it is durable enough to last. Don’t sacrifice the quality of your booth material, for short-term costs savings, or you may end up having to replace it early. This is especially a concern if you might have liquids on or near your display, as they can quickly stain the booth.

Get Accurate Estimates

Of course, you don’t want to end up paying more than you’ve budgeted for your trade show booth with hidden fees. Be sure that you receive an estimate from all of the companies you are considering for your sign. Ask each if there’s anything they aren’t including. Makes sure that the basics, like local taxes, are included in the final price.

Choose QC Signs & Graphics for Your Next Trade Show Display

Making the most of a limited budget doesn’t have to be hard. QC Signs & Graphics in Charlotte can help you design an attractive custom trade show booth that fits within your budget. Talk to us to get started today.

Posted on

How to Choose the Right Trade Show Display

Custom trade show displays ideas for event

The secret to standing out a trade show display is creativity. Sign companies know that, so they typically offer a huge range of trade show sign options, not to mention custom trade show displays. The choice can be kind of overwhelming. What is the best trade show booth display for you? There are three general things you need to consider: your audience, the shape and form of the display, and how portable you need it to be. Let’s go into detail on each.  

Think of Your Audience for Image & Text Ideas 

You may have a strong idea of what your trade show display should be about, but not much idea of how to express that in images and words. For example, is it best to have a picture of your product? An abstract design behind your company slogan?  

You should consider what your target audience will respond to best. Our sign experts can help you craft the perfect message that will get you the biggest response at the trade show.  

Consider How Form Effects Image  

Once you’ve selected your images and text, consider how the shape, size, and profile of your trade show booth display can add to the image. There are many more options than just a large rectangle behind your stand. Some shapes will allow you to take advantage of your specific spot at the show, as a corner booth. The more inventive the shape, the more your display will stand out from those it is next to.  

If you have a unique idea for your trade show booth shape, let us know at QC Signs & Graphics. We’re dedicated to making your unique vision a reality.  

Should It Be Portable?  

You can get any trade show design for the event, but some are easier to transport than others. Focus on portable trade show displays if you’ll be using it more than once or moving it frequently. Lighter, simpler trade show designs that are easier to arrange and take down will benefit you greatly, especially if you’ll be by yourself when you’re moving it.  

Work with QC Signs & Graphics to Design Your Best Trade Show Display  

QC Signs & Graphics can make your portable trade show display a marvel that speaks to your audience and spreads your message. If you’re ready to stand out at the trade show, reach out to us today.