How Channel Letters Make a Business Stand Out

Firehouse LED channel letter signs in Charlotte, NC

Your storefront sign deserves careful consideration. Is it working for you? A strong sign will improve the perception of your business, drive traffic, and thereby boost sales. If you haven’t updated your sign in a while, it may be time to invest in channel letter signs. There’s a reason these signs are among the most popular products offered by sign companies in Charlotte, NC.

Huge Visibility

The first and biggest benefit that channel letter signs offer is their size. The massive letters are highly visible from far away, whether someone is walking or driving by. This helps your brand get noticed and gives people more time to read the sign.

Plus, as only the letters are lit on these kinds of signs, they can be more cost-effective than other fascia signs that need material and lights between the letters. As a result, channel letter signs deliver considerable value.


Your company is unique, and the more you convey that to customers, the more impressed and loyal they will be to the brand. Channel letters strongly support branding efforts because they’re completely customizable. Your unique font, color, and logo can all be created perfectly in channel letters. The brand impression you’ve worked so hard to cultivate can be reflected in your fascia sign.

Attractions in their Own Right

One unique feature of channel letter signs is that they can be an attraction. Have you seen the city channel letter signs in major cities (like New York and Chicago?) These attract tourists and create opportunities for people to pose for pictures and share the city’s brand on social media.

Smaller businesses and non-tourist organizations have started to tap into the power of channel letters, generating interest from Instagrammers and the public at large. Just consider the image at the top of this post. It’s a channel letter sign a wedding venue has invested in to make their business more photogenic.

Types of Channel Letters

There are several types of channel letter signs. Which one will help you get the look your brand needs?

  • Front-lit channel letter signs.
  • Reverse-lit channel letter signs (also called back-lit, halo-lit).
  • Open-face channel letters.
  • Specialty channel letters.

Get Started with Channel Letters Today

QC Signs & Graphics is an innovative sign company in Charlotte, NC that offers custom channel letter signs. Get the exact sign you need to better your business today. Contact us today to receive a free quote!

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest