Importance of LED Channel Letter Signs for Your Business!

Illuminated Burlington Signage

Business owners in Charlotte, NC, are always looking for new ways to get ahead. With the increasing number of competing businesses, it can be challenging to set yourself apart.

This is why a lot of businesses turn to lighted business signs for help. Unlike other sign options, illuminated signs give you added visibility from day to night. One example that your business shouldn’t miss is channel letters.

Can Channel Letter Signs Make a Difference?

Signage is a big investment for a lot of businesses. A lot is riding on them, like how to get your brand to your target customers. You want to make sure that it is an investment worth making.

Custom channel letters are one sign option that is sure to give you the results you need. Let’s take a look at why they are important for any business to have.

They give you brand identity.

Storefront channel letters help build your brand. One, it introduces your business to your local market and gives your brand a name. Secondly, it gives your target audience a good idea of who and what your business is.

Establishing your brand is key to setting yourself apart from the competition. The more familiar people are with your brand, the more they will trust your business.

They attract customers to your business.

Studies have shown that a lack of signage prevents customers from entering a store or business. Custom channel letters are an ideal way to let people know you are a legitimate establishment.

An illuminated sign also makes your business eye-catching to anyone driving or passing by your space. Seeing your sign can pique a person’s interest and encourage them to visit your store or office.

They are cost-effective.

Storefront channel letters may seem expensive. However, they can benefit your business in a lot of ways. Unlike billboards and tv ads, they don’t require a monthly fee. They are also made of durable, weather-resistant materials which keep maintenance to a minimum.

LED lights also have longer lifespans and are extremely energy efficient. This means you have plenty of savings on energy consumption and bulb replacement.

Your one-time investment will continue to give you rewards for years to come.

They keep you visible 24/7.

The unique advantage of LED channel letters is their ability to keep you visible 24/7. Even if you are closed for the day, you remain visible to anyone passing by your space.

This is especially helpful for stores that are open throughout the night. Lit channel letters let customers know you are open for business, increasing your chances to make a profit.

Your Trusted Sign Partner in Charlotte, NC

Getting ahead of the competition doesn’t only involve having the best products and services. It is also about how you engage your target audience. Create an impact today with high-quality sign solutions from QC Signs & Graphics! We are a full-service sign company that can design, produce, and install impressive channel letters for your business needs. Give us a call today for a FREE consultation with our channel letter sign experts.

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