Storefront Signs: The Best Ways to Attract New Customers to Your Business

Outdoor Channel Letters storefront for Vet Care in Charlotte, NC

Your storefront is usually the first impression that customers have of your business. The way it looks can thus be a powerful tool for drawing new customers in. For this reason, the way your storefront is designed is critical for effectively attracting new customers. It’s also an opportunity for your business to stand out.

There are different ways that you can design your storefront in Charlotte. And the signs you choose will significantly affect the image you are presenting to your target audience.

Want to generate more attention from new customers? Here are some things to consider when choosing storefront graphics and signs.

Size and Visibility

Size matters when designing the right storefront signs. The larger the sign, the more visible it is to pedestrians and drivers. If your budget allows, choose a large format sign that can be seen from a distance.

Also, consider the size of your sign’s letters. A good rule of thumb is to have an inch of letter height for every 12-meter distance. This ensures better legibility, aside from choosing bold typefaces. Remember this when you choose channel letters for a storefront.

Storefront Graphics: Sign Color and Design

Keeping color and design in mind can also help draw attention to your sign. The best way to go about selecting colors is to think about what resonates with your target audience. Bear in mind that different colors evoke different emotions, so choose wisely!

Additionally, you want your logo or artwork to stand out on the sign. It’s important to select images that reflect the personality of your business. Also, use contrast to ensure they’re visible from afar. When you want a more vibrant sign, choose a colorful, lighted storefront design.

Sign Placement

Location is key when it comes to signs. Consider where potential customers will be coming from when deciding where on the building facade you want your sign placed. If possible, place signs at eye level so they are in direct line of sight with passersby.

For instance, hanging or blade signs are ideal when you want to attract incoming foot traffic. Anyone passing by is sure to take notice of the sign projected from your storefront.

Also, take into consideration local regulations regarding signage placement. Some cities require signs to be placed away from windows. Some may have height limitations and/or require permits for lighted storefronts. So, check with local authorities before installing any signage.

Your Best Source for High-Quality Storefront Signs

A great storefront will draw new customers in by showcasing who you are as a business and what you have to offer them. Get noticed today by investing in high-quality, attractive storefront signs.

Let QC Signs & Graphics deliver all your signage needs. We are a full-service sign company that designs, manufactures, and installs premium sign solutions for your business with attractive custom business signs. We offer a wide range of sign options for storefronts, including:

1. Channel Letters for Storefronts

2. Window Graphics

3. Blade Signs

4. Banners

Contact us today for your storefront sign needs and we’ll give you a free quote.