Everyone wants their branding and their exterior business signage to stand out. However, not everyone considers how their sign will look in the dark. It is essential that you do this, especially if your business is open late at night. Drawing in customers is much easier when you have a stronger storefront presence.
What if you’re not open at night? Custom LED signs can still benefit your business with strong advertising, and by making your brand impression more powerful. According to a study from the University of Cincinnati, 60% of businesses find that making their sign more visible or changing its design had a direct positive impact on sales and profit. In fact, the average boost was 10%.
Let’s discuss if you can benefit from a better outdoor LED sign.
A Custom LED Sign can Help Draw in Business
If you’re still open as the sun is about to set, can potential customers still find your location? For businesses that rely on nighttime traffic, instead of just being ‘Open’, an outdoor LED sign is essential equipment. It will proclaim loudly, ‘we are still open for business.’ This is especially important when you first open your location and are trying to establish a presence.
Businesses that rely on outdoor LED signs include:
Even if your business is not open at night, lighted signs still help advertise your brand. Ask yourself, when you’re driving at night, do you see anything other than the lights. It’s much more challenging to see an unlighted business sign at night, even when you know it’s there. So, to keep your business competitive, you need a sign that can work for you 24 hours a day. It’s already on your building, so why not make the most of it?
Would A Lighted Sign Help Your Brand Image?
Beyond driving traffic and advertising your business, custom LED signs are the right choice for some businesses that choose to be associated with light. Utility companies are a prime example. A bright fascia sign reminds customers of the company’s role in keeping their lights on.
Other types of companies can benefit from an association with light. Innovative tech companies, creative agencies, and even stores that sell lights can make more powerful brand impressions with lighted signs.
Choose QC Signs & Graphics for Your Outdoor LED Signs Just having a lighted sign isn’t enough. Work with QC Signs & Graphics to get a custom sign that truly stands out from the crowd. Reach out to us today.
