Every sign that you have should benefit your business, ideally in several ways. Each type of sign will give you slightly different benefits, so which should you choose? You should strongly consider lighted business signs, whether indoor or outdoor because have huge advantages over their non-lighted counterparts. Increased visibility is only the beginning of how lighted business signs are god for business. Here are a few benefits you should consider.
Surprise Your Customers
Yes, most people expect to see outdoor LED signs on the outside of your business. However, other lighted signs are more unexpected and surprise your customer, in a positive way. Lobby signs are an excellent example of this. A lighted lobby sign tells a customer your brand is successful. It also makes a stronger branding expression.
Other unusual lighted signs include:
- Lighted window signs for your storefront or interior
- Lighted bathroom signs
- Lighted wayfinding signs
Essentially any sign can be improved with light. If you have an unusual idea for a lighted sign, reach out to us at QC Signs & Graphics. We’re always excited to take on unique projects.
Get Attention 24/7
The reason that most businesses invest in outdoor lighted business signs is that they work all the time. You want people to be able to find your building when the sun goes down. Even if you’re not open, a lighted sign will keep advertising your business at night, creating impressions and reminding customers to visit when you are open.
Send A More Complex Message
Just like color and shape, the kind of light you have on your outdoor lighted business sign says something about your business. There are various options for lighting your sign, including internal lighting in channel letter signs, and backlighting that seems to make the sign glow.
Invest in Safety
Some interior business signs should be lighted to create a safer or more functional atmosphere on your property. For example, emergency exit signs should be lit so that people can more easily see them in an emergency. Important signs, like signs telling people you’re currently on the air, are best lit with LEDs to catch attention.
Get the Benefits of Lighted Sign for Your Business
QC Signs & Graphics can design, manufacture and install the perfect outdoor LED sign for your business, or interior lighted signs that are sure to catch your customer’s attention. Get started with a sign consultation today.