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What are the Different Types of Lighted Business Signs?

St. John Fisher Catholic Church Monument Signs with Changeable LED Lights by QC Signs Charlotte

If your business needs an innovative way to attract your target audience, lighted business signs are a great option. It is one of the most affordable yet effective forms of advertising in Charlotte, NC.

In 2018, the cost per 1,000 impressions of LED signs was just only 15 cents. Compared to newspaper and radio ads, outdoor lighted business signs are well worth your investment.

Whether you need a lighted sign to cater to your 24-hour operation or highlight promotions and events, these provide the best value with positive results for your business.

Let’s explore your different lighted sign options and read more:

Neon Signs

If you want a classic look with a traditional feel, neon signs are a great choice. This lighted sign has a unique, bright glow that makes it attractive and unforgettable. Neon signs can be used both indoors and outdoors, depending on your business need. Their impact is unmatched despite requiring more maintenance and costs.

Neon signs are best used for:

  • Attracting customers to your storefront display
  • Boosting business impressions at night
  • Creating an impactful indoor wall display

Outdoor LED Signs

LED signs are the leading choice for lighted business signs. They’re a very efficient and economical sign choice that requires less maintenance compared to neon signs. These can also be customized with different shapes, sizes, and colors.

Outdoor signs such as channel letters and monument signs use LED as the perfect lighting option. LED signs are even useful as attractive lobby signs for any business.

Businesses that operate late at night use outdoor LED signs. These include:

  • Gas stations
  • Pubs
  • Hospitals
  • Hotels
  • And more

Electronic Message Boards

Electronic message boards are gaining popularity due to being a very engaging type of sign. These are highly effective in conveying your message while creating a positive business impression.

These digital displays allow businesses to communicate with customers in real-time. LED lights are fitted on the sign to create messages that can be changed remotely. This enables businesses to display multiple sets of ads and information at the same time.

Because of multiple messaging, it is a powerful advertising tool. Electronic message boards can be used to:

  • Announce events
  • Promote products and services
  • Display important information
  • Or display virtually any type of message you want to put out

Your Trusted Company for Outdoor Lighted Business Signs

Light up your business today with a lighted business sign! QC Signs & Graphics is a full-service sign company in Charlotte, NC. Our team designs, produces, and installs high-quality sign solutions for your business.

Our commitment to quality and excellent customer service sets us apart from other sign makers. We deliver all your signage needs, from lighted signs, dimensional letters, and more.

Contact our team today and talk to us about getting outdoor lighted business signs for your store!

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Benefits of Outdoor Lighted Business Signs

The Pennsy exterior lighted signs in Charlotte, NC

Lighted exterior business signs are very popular in Charlotte, NC, and virtually everywhere else. Why do so many businesses make the decision that their outdoor signs should be lit? There are benefits that make signs more successful at getting attention and promoting a brand image. Discover the benefits of these signs and learn how you can get them for yourself.

Draw in Customers

Every sign’s ultimate job is to draw in more customers for your business. A lit sign, especially major signs like fascia signs, should result in more customers and more foot traffic into your location. If you need more customers and need to boost the visibility of your storefront, a lit sign is an excellent choice.

Get Attention at Night

Lit signs work all of the time. If your outdoor signs don’t have light, it is very hard to see them once the sun goes down. Even customers who are right near the sign may miss it. In contrast, signs that are lit can still be seen from the road, possibly even further than signs during the day, because there are fewer other things to look at.

More Energy Efficiency

If you’ve made the decision not to add lit signs in the past due to their energy usage, you may want to reconsider. Now, you can get large signs lit with LEDs, which use significantly less energy

\ than the old incandescent, and are less trouble than the old neon signs. You can get different light effects with LED signs too. Check out our gallery to see some.

Send More Detailed Messages

There are a few different types of lighted business signs that can send a much more detailed message than just your brand name. Here are some of your options:

Get the Benefits of Exterior Business Signs for Your Business

You can get more benefits from your outdoor business sign if it is perfectly personalized for your brand and your needs. The expert sign designers at QC Signs & Graphics can help you choose the right sign type, the right lighting effects, and the right design for your outdoor signs. If you’re ready to get a lighted business sign in Charlotte, NC, reach out to us today.

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Why Lighted Business Signs Are Good for Business

Outdoor Lighted Business Signs- QC Signs & Graphics

Every sign that you have should benefit your business, ideally in several ways. Each type of sign will give you slightly different benefits, so which should you choose? You should strongly consider lighted business signs, whether indoor or outdoor because have huge advantages over their non-lighted counterparts. Increased visibility is only the beginning of how lighted business signs are god for business. Here are a few benefits you should consider.

Surprise Your Customers 

Yes, most people expect to see outdoor LED signs on the outside of your business. However, other lighted business signs are more unexpected and surprise your customer, in a positive way. Lobby signs are an excellent example of this. A lighted lobby sign tells a customer your brand is successful. It also makes a stronger branding expression.

Other unusual lighted signs include:

  • Lighted window signs for your storefront or interior
  • Lighted bathroom signs
  • Lighted wayfinding signs

Essentially any sign can be improved with light. If you have an unusual idea for a lighted sign, reach out to us at QC Signs & Graphics. We’re always excited to take on unique projects.

Get Attention 24/7

The reason that most businesses invest in outdoor lighted business signs is that they work all the time. You want people to be able to find your building when the sun goes down. Even if you’re not open, a lighted sign will keep advertising your business at night, creating impressions and reminding customers to visit when you are open.

Send A More Complex Message

Just like color and shape, the kind of light you have on your outdoor lighted business sign says something about your business. There are various options for lighting your sign, including internal lighting in channel letter signs, and backlighting that seems to make the sign glow.

Invest in Safety

Some interior business signs should be lighted to create a safer or more functional atmosphere on your property. For example, emergency exit signs should be lit so that people can more easily see them in an emergency. Important signs, like signs telling people you’re currently on the air, are best lit with LEDs to catch attention.

Get the Benefits of Lighted Sign for Your Business

QC Signs & Graphics can design, manufacture and install the perfect outdoor LED sign for your business, or interior lighted signs that are sure to catch your customer’s attention. Get started with a sign consultation today.

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Want Your Brand to Shine in the Dark? Get Outdoor LED Signs

Penn Station outdoor lighted signs in Charlotte, NC

Everyone wants their branding and their exterior business signage to stand out. However, not everyone considers how their sign will look in the dark. It is essential that you do this, especially if your business is open late at night. Drawing in customers is much easier when you have a stronger storefront presence.

What if you’re not open at night? Custom LED signs can still benefit your business with strong advertising, and by making your brand impression more powerful. According to a study from the University of Cincinnati, 60% of businesses find that making their sign more visible or changing its design had a direct positive impact on sales and profit. In fact, the average boost was 10%.

Let’s discuss if you can benefit from a better outdoor LED sign.

A Custom LED Sign can Help Draw in Business

If you’re still open as the sun is about to set, can potential customers still find your location? For businesses that rely on nighttime traffic, instead of just being ‘Open’, an outdoor LED sign is essential equipment. It will proclaim loudly, ‘we are still open for business.’ This is especially important when you first open your location and are trying to establish a presence.

Businesses that rely on outdoor LED signs include:

Even if your business is not open at night, lighted signs still help advertise your brand. Ask yourself, when you’re driving at night, do you see anything other than the lights. It’s much more challenging to see an unlighted business sign at night, even when you know it’s there. So, to keep your business competitive, you need a sign that can work for you 24 hours a day. It’s already on your building, so why not make the most of it?

Would A Lighted Sign Help Your Brand Image?

Beyond driving traffic and advertising your business, custom LED signs are the right choice for some businesses that choose to be associated with light. Utility companies are a prime example. A bright fascia sign reminds customers of the company’s role in keeping their lights on.

Other types of companies can benefit from an association with light. Innovative tech companies, creative agencies, and even stores that sell lights can make more powerful brand impressions with lighted signs.

Choose QC Signs & Graphics for Your Outdoor LED Signs Just having a lighted sign isn’t enough. Work with QC Signs & Graphics to get a custom sign that truly stands out from the crowd. Reach out to us today.