Advertising is crucial for any Charlotte, NC business. This is how customers will become aware that your business exists. This awareness is how you can build your brand.
However, advertising does more than establish your brand. It is how you can build interest in your products or services. Ads show customers why they need your business.
The Role of Outdoor Business Signs in Advertising
Despite the presence of online marketing, signs still play a key role in advertising success. They allow you to promote your brand, products, and services to your target audience.
Among the many sign options available, outdoor signs are the best way you can advertise your business. Here are the reasons why:
1. A wide range of available options.
There are plenty of exterior signs that can be used for your business. This means there is a sign system that will work well for your brand and your target customers.
2. Opportunities to customize your signs
Exterior signs can be customized in different ways, whether you have banners, monument signs, or more. This is perfect for advertising. A unique sign makes it easy to get noticed by anyone passing by.
3. Build brand awareness
Since outdoor business signs are customizable, it is an ideal way to build brand awareness. Having a consistent display of your brand outside your space makes your brand more familiar.
The more people become aware of your brand, the more they will trust your business. This, in turn, can lead to customer loyalty, more sales, and customer referrals.
4. Non-aggressive advertising
One of the reasons outdoor signage works is because these signs don’t force you to receive the information. They are just visual displays that create interest for your business.
Outdoor channel letters are a great example. While giving a name to your business, this sign is a subtle way of introducing your brand to your customers.
5. Positive customer response
Outdoor signage like storefront signs has already proven to be effective for advertising. A FedEx study on signage found that 8 out of 10 customers visited a business for the first time just because of their signs. This alone shows how customers positively respond to signs.
6. Engage your local community
Studies show that 80% of purchases are done within 20miles of a customer’s home. This is why it is crucial to reach out to your local community. They are the exact customer base for your business.
Monument signs, for instance, usually become community landmarks. Locals who constantly see these signs become more aware of your business.
Your Trusted Sign Partner in Charlotte, NC
Boost your business with the right advertising tools today! Let QC Signs & Graphics deliver eye-catching, attractive exterior signs for your business needs.
We offer a wide selection of outdoor signage that can help you make a name for your business. Learn more about our high-quality options by giving us a call today! Our sign experts will be glad to give you a free consultation.