3 Reasons Why Channel Letter Signs Are Essential for Advertising

Outdoor Channel Letters storefront for Vet Care in Charlotte, NC

Advertising is an important part of a successful business. It is how you build your presence, get your brand out, and create interest for your products and services.

Signage is one of the most effective ways to advertise your business. It is a fantastic way to reach your local market in Charlotte, NC.

What are Channel Letter Signs?

Channel letter signage is three-dimensional signs that feature individual letters or graphics. They are popularly used as outdoor signs for retail stores, buildings, and more.

The three basic types of channel letters include:

  1. Front-Lit Channel Letters
  2. Back-Lit/Halo-Lit Channel Letters
  3. Combination Channel Letters

If you are looking for the best exterior sign option, nothing beats the value of channel letters. Let’s look at why these signs are crucial for your marketing strategy.

Channel Letters are Highly Customizable

Branding is key for any marketing campaign. This is how you set yourself apart from the competition. Through branding, you can show your target audience who you are and why you are the preferred choice. A great way to do this is through custom signage.

For this reason, custom channel letters are an impactful form of advertising. They are made from flexible materials like aluminum and acrylic. The color, shape, and size options are also endless. This gives you plenty of opportunities to customize your sign and even make it to match your exact brand logo.

When customers see your custom sign, they can identify your brand right off the bat.

They Are Highly Visible Outdoor Signs

Since channel letters are three-dimensional, this gives your sign a certain depth that is attractive and hard to ignore. This is why a lot of businesses in Charlotte, NC, use these as outdoor storefront signs.

These signs also come with lighting options. LED channel letters keep your sign visible at every time of the day. If your business operates in the late hours, this is the perfect option for you.

keep your sign visible at every time of the day. If your business operates in the late hours, this is the perfect option for you.

Keeping you visible 24/7 is a fantastic way to advertise your business.

Channel Letters are Versatile

Another reason to choose channel letters for advertising is their versatility. These signs can be used in many different ways to promote your business. Here are some ideas:

  1. Storefront Sign
  2. Lobby Sign
  3. Monument Signs
  4. Pylon Signs

The many applications of custom channel letters open you up to a lot of opportunities. When used as storefront signs, it can put a name to your business & set you apart from the competition. LED channel letters can make your already visible pylon sign more attractive to motorists and passersby.

Your Trusted Sign Company in Charlotte

Investing in a marketing campaign is a big decision. It is important to choose a reliable sign company to ensure your signs reflect the best qualities of your business.

QC Signs & Graphics is your top choice for channel letters, dimensional signs, and more. We are a full-service sign company that can help design, produce, and install high-quality sign solutions for your business needs.

Promote your business with channel letter signs today! Contact us for a FREE consultation and get a FREE quote.